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Ask Not What Your Restaurant Branding Can Do For You
“Ask Why” for Restaurant Branding A brand is a promise. The best restaurant branding I have seen is when the promise of the organization is inspiring, believable and reflected at every touchpoint. The...
View ArticleRestaurant Branding: The Brand Promise
What do you promise to customers, employees, the community, partners, vendors, media, and other key stakeholders? Great restaurant branding is about making a promise and reflecting that promise at...
View ArticleRestaurant Branding: Brand Positioning
The father of modern day positioning – and my favorite marketing author – is Al Ries. I certainly wouldn’t attempt to out-do him in explaining brand positioning so if you have not yet read his books,...
View ArticleRestaurant Branding: Brand Personality
Brands, like people, should have a personality. There are six billion people on planet Earth and only a very tiny fraction of them are highly paid celebrities. The celebrities have a personality that...
View ArticleRestaurant Branding: Brand Story
Humans think, relate and communicate in the form of story. Hundreds of years before the invention of the printing press epic stories like the Iliad and Odyssey traveled the world because they were...
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How to Breathe Fresh Life Into a Stale Restaurant Brand
Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand? Is it as fresh as your bread? As relevant as the latest technologies...
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How to Diagnose a Restaurant Brand Identity Crisis
With today’s disruptive technologies and evermore competitive forces factoring into the planning calculus for modern restaurant success, brand leaders are pressed even harder to continuously adapt to...
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The Importance of Protecting A Restaurant’s Intellectual Property
Today, committing fraud is much easier — and more lucrative — than holding up a bank only to walk down the street minutes later with briefcases stuffed with $10,000 in cash. In a trade secret-intensive...
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Are We Relevant?: Questions to Ask During a Restaurant Brand Audit
Restaurant CEOs around the world are waking up each morning to a slew of headlines impacting not just the industry, but their own companies in particular. For many, opening the paper or checking the...
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Questions to Answer Before Launching a New Menu
Menus are one of the most complex aspects of one of the most complex businesses in the world — yet they’re often relegated to junior teams and mired in committee consensus. Those who’ve made it past a...
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